Chasing is a process failure, not a client failure
Every firm has the clients it complains about. But when a firm chases constantly across its whole book, the cause is rarely the clients. It is usually that the request was vague, arrived in a channel the client does not monitor, had no date attached, and was followed up whenever someone happened to remember.
Fix those four things and the volume of chasing drops without anyone having a difficult conversation. What is left is the genuinely unresponsive minority, which is a much smaller and more manageable problem — and now a documented one.
Itemize the request
"Please send your records" puts the work of interpretation onto the client. They do not know what your firm considers records, they do not know what you already have, and if they are unsure they will usually do nothing rather than ask.
A list changes the interaction entirely. Twelve named items, each one either provided or outstanding, gives the client a task they can complete rather than a judgment they have to make. It also lets partial progress count, which matters psychologically: a client who has done nine of twelve items will usually finish, while a client facing one undifferentiated ask often does not start.
Itemizing also removes the most common reason for a second round of requests, which is discovering three weeks later that what arrived was not what you needed.
Put a date on it
A request without a date is a suggestion. The date should not be the statutory deadline; it should be your internal date, set early enough that late delivery is recoverable.
Dates also make outstanding items sortable, which is what turns a chase list into a work list. At any moment the firm should be able to see everything overdue across the book, ranked, without anyone assembling a report.
Use one channel and keep it
Requests scattered across email, text, phone calls and a portal cannot be tracked, and the firm ends up chasing things the client already sent to someone else. Pick a channel, usually a portal, and hold the line politely: documents come through the portal, and the portal always shows what is outstanding.
There will be clients who refuse. Take their documents however they arrive, then record them against the request so the system stays the single source of truth even when the channel varies. The tracking matters more than the purity of the rule.
Automate the reminders
This is the part that changes the firm's workload. Manual chasing has a fatal property: it is least likely to happen when the firm is busiest, which is precisely when late documents do the most damage.
A scheduled reminder sequence runs the same in March as in July. Nobody has to decide whether today is the day, and nobody feels awkward about sending a third message, because the third message is not a personal escalation.
Keep the sequence short and factual. A reminder naming the outstanding items and the date works better than a longer message apologizing for the intrusion, and it reads as a system rather than nagging.
- A few days after the request, if nothing has arrived.
- As the internal date approaches, listing exactly what is still outstanding.
- After the internal date passes, with a clear statement of what the delay affects.
Escalate to a person, deliberately
Automation handles volume; it does not handle relationships. A small number of clients will not respond to any sequence, and those need a call from someone they know, ideally before the delay becomes a problem for both sides.
The advantage of having automated everything else is that the call is now well-informed. You know exactly what was requested, when, how many reminders went out and what is still missing, and the conversation can be about solving it rather than establishing the facts.
Use the record at renewal
Over a year, the request history tells you something your fee schedule does not: which clients cost you weeks of chasing. That is real cost, and it usually sits invisibly inside fixed fees.
Two responses are reasonable. Reprice the client to reflect the work, or change the arrangement so the work is smaller, for example by moving them to a monthly rhythm rather than an annual scramble. Either conversation goes better with dated evidence than with an impression.
Questions firms ask
- Do automated reminders annoy clients?
- Short, factual reminders that list exactly what is outstanding are generally received better than sporadic personal chasing, because the client always knows where they stand.
- What about clients who refuse to use a portal?
- Accept the documents however they arrive and record them against the request, so the tracking stays intact even when the channel does not.
Written by
The Remindoo Team
Practice operations, Remindoo
Remindoo is practice management software for US accounting, tax and bookkeeping firms. We write about firm operations, workflow and capacity from the perspective of running the work, not preparing the returns.
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